Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
A. Needs for comfort and status
Comfort through the five senses:
|1||3711||1999||Mitsubishi Motors is enjoying a comeback in the USA, fueled by relatively new and distinctively styled products and successful ad campaign.|
|2||3711||2005||Nissan was on the verge of bankruptcy in 1999 before it received a capital infusion from Renault SA of France. Their chief executive has returned Nissan to profitability with a combination of cost-cutting and more attractive new models.|
|3||7822||2002||Movie studios hope to bring in consumers that like to pirate their movies by offering higher quality.|
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