Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

Comfort through the five senses:

No. SIC Year Note
1 3711 1999 Mitsubishi Motors is enjoying a comeback in the USA, fueled by relatively new and distinctively styled products and successful ad campaign.
2 3711 2005 Nissan was on the verge of bankruptcy in 1999 before it received a capital infusion from Renault SA of France. Their chief executive has returned Nissan to profitability with a combination of cost-cutting and more attractive new models.
3 7822 2002 Movie studios hope to bring in consumers that like to pirate their movies by offering higher quality.

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