Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment

A. Needs for comfort and status

Comfort through the five senses:

No. SIC Year Note
1 3571 2001 Nintendo executives hope to use the latest model, Game Boy Advance, as a Trojan horse to get kids to buy GameCube. That’s because kids will be able to hook up Game Boy Advance to the GameCube for certain games.

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