Brainstorming Examples: A Final Customer Purchasing from the Producer of the Product

A Final customer buying from a product producer. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Some Final customers purchase directly from the producer of a product.

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

1. Comfort through the five senses


  1. Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:

    1. Distinctive style or appearance

      1. Trendy

        1. On the cutting edge Examples>>

        2. Healthy and natural Examples>>

        3. Classy and stylish Examples>>

        4. Youthful Examples>>

        5. Independent/defiant/irreverent Examples>>

        6. Ethnic Examples>>

      2. Quality conscious

        1. About food and meals Examples>>

        2. About home and surroundings Examples>>

        3. About apparel and accessories Examples>>

        4. About personal transportation Examples>>

      3. Demanding of exclusivity. Segment wants a look few others have. Examples>>

    2. Unusual capability or achievement

      1. Economic Examples>>

      2. Emotional Examples>>

      3. Intellectual Examples>>

    3. A particular tie to an aspect of culture

      1. Ethnicity Examples>>

      2. Other parts of culture Examples>>

    4. Other Examples>>

  2. Need for personal achievement

    1. Improvement in leisure pursuits and hobbies Examples>>

    2. Advancement in career and profession Examples>>

    3. Improvement in personal qualities Examples>>

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