Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
A. Needs for comfort and status
Status in the community
Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:
Distinctive style or appearance: Trendy:
Healthy and natural
|The American Spirit cigarettes are stocked in organic markets and metaphysical bookstores. The sales of the brand have been seen as an antiestablishment alternative to "Big Tobacco," have nearly tripled since 1997 and are expected to reach $120 million this year.
<<Return to Acquire Steps