Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Emotional: Segment customers according to the personal emotional needs of the segment

A. Needs for comfort and status

2. Status in the community

Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:
Distinctive style or appearance: Trendy:

No. SIC Year Note
1 2082 2000 U.S. and foreign brewers are pushing newer Latin imports and some U.S. brewed look-a-likes in hopes of repeating the kind of rocketing growth Corona made. Anheuser-Busch came out with a new tequila-and-lime beer called Tequiza.
2 4141 2005 The first Chinatown buses appeared on Northeastern curbsides about 8 years ago, ferrying Chinese workers to restaurant jobs in nearby cities. Chinese students caught on and the buses became a hit. In search of a more opportunity, some Chinese lines have moved uptown.
3 5812 2003 After two years of research, Wendy's designed a line of salads aimed at capitalizing on the popularity of ethnic flavors with the introduction of a Mandarin Chicken Salad and Taco Supremo Salad, among other offerings. In June, the chain will introduce Southwest Grilled Chicken Caesar Salad.

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