Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment

A. Needs for comfort and status

1. Status in the community

Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:
Distinctive style or appearance: Quality conscious:
About apparel and accessories

No. SIC Year Note
1 2389 2002 Puma must continue to innovate and expand to maintain an edge over rivals. Fashion always carries a risk of obsolescence. However, the brand is creating a careful balance of more traditional ware with its designer lines. Rivals have also launched designer

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