Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment

A. Needs for comfort and status

2. Status in the community

Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:
Distinctive style or appearance: Quality conscious:
About personal transportation

No. SIC Year Note
1 3143 2004 Brands like Merrell, CAT Footwear, and Hush Puppies target upper-tier, quality conscious consumers. Consumers buoyed by a better job market are leaning to higher priced goods.
2 3711 2002 In 2003 General Motors released its new models such as the XLR roadster, SRX which is a sports utility wagon aimed at rival BMW X5 and in mid-2003 the CTS will be upgraded.
3 3711 2003 General Motors Corp. continues to face the challenge of including Cadillac as a luxury brand like Lexus, Mercedes-Benz or BMW. Cadillac must create a sportier ride to compete in the luxury car market. Cadillac is not winning buyers from luxury imports. Only 50% of CTS buyers traded in something other than a GM car. Half of that group traded in an import from Honda, Toyota or Nissan. General Motors is launching a new campaign that is emphasizing engineering and speed instead of heritage. New TV ads will show classic Cadillacs morphing into new models and new ads will focus on performance.
4 3751 2002 Harley Davidson is creating new motorcycle models geared towards its weaknesses in the consumer market. Its new $17,000 Harley V-Rod sits low to the ground with a sleek design and sports performance. It is directed at the younger buyers. Its $10,000 Buell Firebolt is aimed at its Japanese bike competitors and its $4,400 Buell Blast is meant to be a starter bike.
5 3751 2002 Harley Davidson has carefully controlled production to slowly close the demand gap without compromising quality. The company has kept production growth to 13% a year since 1986.

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