Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment

A. Needs for comfort and status

2. Status in the community

Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:
A particular tie to an aspect of culture:
Other parts of culture

No. SIC Year Note
1 2082 1993 Yuengling developed new labels for its products, with an artsy, nostalgic look. Promotions were also changed to focus on the brewery's place in Pennsylvania history and regional pride.
2 3571 1991 Unlike most premium brands who aimed at the exclusive elite, Macintosh tried to distinguish the machine by its lack of exclusivity.
3 3711 1990 Honda's new ads tout its commitment to America, showing its ties to American culture and its American-made exports to Japan.
4 3949 1992 Nike is reaching out to women with special ads that discuss how they feel about their bodies.
5 4813 1986 Some small telephone companies succeed by playing up their small, hometown-ness. TelNet of Anniston, Alabama, has 37% of its local businesses' business.

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