Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment

A. Needs for comfort and status

2. Status in the community

Need for personal achievement:
Improvement in leisure pursuits and hobbies

No. SIC Year Note
1 2000 1993 Kraft General Foods' Miracle Whip mails its customers recipes using Miracle Whip.
2 2000 1995 Van den Bergh Foods' Ragu offers Italian phrases, recipes, and a sweepstakes on its Website.
3 2389 1991 To reach young children, Levi used to advertise mostly during Saturday morning cartoons on the networks. Now it also advertises on MTV and a new music channel on cable.
4 2389 2004 Quiksilver, the apparel brand, does not stray far from its casual lifestyle image, allowing it to better weather rapidly changing trends. To promote the name, Quiksilver sponsors boarding events and is endorsed by extreme sports stores.
5 3143 1986 Although footwear is mostly a fashionable business, Timberland stresses performance, not styling. Advertising stresses how well shoes made, and fact that shoes are authentic, American-made for the outdoors.
6 3149 2004 Puma's sporty advertising campaign is trying to remind consumers that it is an athletic brand, not just a trendy sneaker. The relaxed vibe in the ads serves as a striking difference to rival Adidas' intense new "Impossible is Nothing" campaign.
7 3732 2003 Nautor has begun focusing on specialization of the workforce and availability of customization to set it apart from it's competitors. A private club for owners "Club Swan" has added a sense of exclusivity to the product. They continue to introduce new models, including a 60-foot Swan and to revamp the sales methods by consolidating the system and reducing the number of sellers in the U.S .as has been done in other countries.
8 3949 1991 Nike uses Nolan Ryan (44) for a new ad campaign and George Foreman, (42) the boxer. It uses older athletes to appeal to aging baby boomers.
9 4812 2004 The ESPN deal shows how, as wireless-subscriber growth slows, cellular carriers increasingly are relying on new, narrowly targeted brands to keep expanding.
10 4813 1996 Startec promotes its international service to immigrants through stickers, cable TV ads, and booths at community events.
11 5812 1995 Domino's started an ad campaign directed at young football-watchers.
12 7812 2002 Not only do DVDs have sharper sound and picture, but older movies re-formatted to DVD offer bonus features to draw in collectors and go beyond and enhance the theatrical experience. And all DVDs are now picking up the trend of offering more extras such as commentary, documentaries and deleted scenes. Because of these features, filmmakers are also embracing DVDs as more expansive creative outlets.
13 7929 1992 Led Zeppelin targeted a mostly 30-plus crowd by means of a campaign that included ads on such couch-potato favorites as the ESPN and Arts & Entertainment Cable Network channels.

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