Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment

A. Needs for comfort and status

2. Status in the community

Need for personal achievement:
Advancement in career and profession

No. SIC Year Note
1 2300 1992 Hermes also holds "power tie" breakfasts and cocktail parties where customers are shown how to wear its clothes. The object isn't to sell, but to give people a sense of what Hermes is.
2 2676 1990 Tambrands introduced an ad campaign that takes an upbeat, career-oriented approach.
3 3571 1990 Computer companies want to target the education market because it imprints brand and operating-system loyalties on the young that translate into billions of dollars of future sales.
4 3571 2002 Toshiba's strong point is in multimedia computers. It competes with Sony Corporation and Apple Computer Inc. in that field. They aim to be a technology innovator rather than a technology aggregator like Dell.
5 3578 1987 Advertising for Hewlett-Packard calculators highlights its calculators that solve business problems, include modes for finance, lets you compile lists of numbers and scroll through them, beepers to remind you of appointments and come with optional cordless printer.
6 3674 1987 Microelectronics unveiled an artificial-intelligence system that will help non-semiconductor companies design their own chips. The so-called expert systems will sharply cut the time non-chipmakers need to design application-specific circuits.
7 8742 1994 Swander, Pace & Co. creates a pamphlet that discusses the importance of consumer products firms strengthening and maintaining their brands.

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