Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment

A. Needs for comfort and status

2. Status in the community

Need for personal achievement:
Improvement in personal qualities

No. SIC Year Note
1 3999 1990 NordicTrack's ads promote the idea that its machines are the next best thing to the fountain of youth. All the ads feature beautiful people enjoying their workouts.

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