Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
A. Needs for comfort and status
Status through the recognition of customer's individual needs for product
|To establish itself apart from foreign competitors and add money-making value to its product, bearing-maker Timken is creating multiple friction and lubrication parts that work together to maximize capability. Timken's competitors focus on a simple product and sell for a very low price. To fight back, Timken is complementing the company's basic product with additional components to tailor to each customer's exact needs.
|The Maserati Spider is a customizable car. Buyers are able to select multiple design features for the vehicle they purchase. This is consistent with the excellent customer care that the Maserati brand offers.
|The brawny trucks are as different as snowflakes. This customization appealing to truck buyers but a costly headache for DaimlerChrysler and Volvo. Instead of selling their own $20,000 engines, for instance, they end up installing Cummins engines. Truck drivers elsewhere in the world somehow get by with far more limited options.
|With a "black cab" in comparison to normal taxi, the executive receives a car that is often cleaner, door-to-door service, and a guaranteed pickup, most of the time within 15 minutes of placing a telephone call.
|American Airlines Inc. the world's biggest airline is going head to head with JetBlue by flying nonstop from JFK to Long Beach California, JetBlue's west coast hub.
|AirExpress' earnings up after it developed software that enables customers to track individual shipments from their own computer systems.
|Video game producer Activision uses a variety of different customers to test its products. The company spends more time with them upfront to understand what their interests and tastes are.
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