Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment

A. Needs for comfort and status

3. Status through the recognition of customer's individual needs for product


No. SIC Year Note
1 6021 2004 Some small banks, such as Boston Private, are reaching more communities. Boston Private has six bank locations. Altogether Boston Private runs about $11 billion in client assets. Customers are attracted to the private banks because they offer a personal touch.
2 7011 1985 Marriott initiated a 15-minute-delivery guarantee for breakfast in 1985. Its breakfast business jumped 25%. Marriott got employees to devise better ways to deliver the meals on time, including having deliverers carry walkie-talkies.
3 7372 2004 Video game producer Activision uses a variety of different customers to test its products. The company spends more time with them upfront to understand what their interests and tastes are.

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