Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
A. Needs for comfort and status
|1||3571||2002||IBM prides itself on offering all encompassing packages that include hardware, software, and services. PCs and servers are key components. IBM would have no trouble using PCs from other makers as part of any total solutions package.|
|2||4100||1987||With a "black cab" in comparison to normal taxi, the executive receives a car that is often cleaner, door-to-door service, and a guaranteed pickup, most of the time within 15 minutes of placing a telephone call.|
|3||4512||2005||Lufthansa, Delta Air Lines, Air China, and Qatar Airways have all partnered with private jet carriers in a variety of models to bridge the business on each end.|
|4||7514||1989||Car rental club members go directly to a special facility where they simply show their license and credit card, sign and go.|
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