Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment

A. Needs for comfort and status

3. Status through the recognition of customer's individual needs for product
Convenience of:
Delivery and installation

No. SIC Year Note
1 3571 1986 DEC has emerged as the leading installer of computer networks within office buildings. DEC's willingness to build networks with its own computers as well as other brands is helping the company to reach new markets.
2 3571 2000 Hewlett-Packard focuses on building relationships with customers and lets them buy any way they like, selling directly to any customer that prefers it.
3 3571 2004 Compaq redeployed its resources to bring out the ProLiant 1000, a server that incorporates innovative software. SmartStart, configures server hardware and network information to suit a company's operating system and application programs.
4 7372 1997 Microsoft's new Web navigation software is compatible with Windows 95 and later versions; Netscape's is compatible with Macintosh, Unix and all versions of Windows.

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