Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
B. Needs to avoid sources of anxiety
Risks in relationship: The customer segment needs reassurance it can trust
|King Pharmaceuticals hopes its sales of the drug Alstace will rise after the HOPE study is published. The trial found that the drug prevented heart attacks and strokes.
|Oakley's model of heavy silver-framed glasses which wrap around the top of the head with orange bubble-shaped lenses were worn at the Olympics, a perfect example of the futuristic look of Oakley brand eyewear.
|Cingular Wireless has begun advertising how it has helped business customers such as Avis rental car agency.
|Both XM and Sirius are on the verge of reaching a critical mass of subscribers and are trying to shore up their weaknesses. XM recently made a $650 million deal to air Major League Baseball games for the next 11 years.
|Some restaurants deliberately announce longer waiting times, thus pleasing customers when the wait is actually shorter.
|Microsoft began an aggressive advertising campaign targeted at Lotus. One ad tweaks Lotus for its lateness in introducing its new version of 1-2-3, and calls the existing version of 1-2-3 obsolete.
|The McCarthy New Products Showcase & Learning Center feature roughly 65,000 consumer products, neatly arranged on ceiling high shelves and rigorously organized by category, from foods an beverages to health, beauty and household products. Items in the collection for their product consulting business.
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