Brainstorming Ideas: A Final Customer Purchasing from the Producer of the Product

A Final customer buying from a product producer. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Some Final customers purchase directly from the producer of a product.

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

  1. Needs for comfort and status

  2. Needs to avoid sources of anxiety

    1. Risks in relationship

    2. LIMITATIONS SET BY TIME: Segment customers according to the causes of the limitations set by time.

      1. Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product.

        1. Segments where delays cause customers to be inactive. Delays caused by time required for:

          1. Product preparation Examples>>

          2. Product delivery Examples>>

          3. Ancillary product delivery Examples>>

        2. Segments where delays are due to steps a customer must take:

          1. Order product Examples>>

          2. Find, choose and pay for product Examples>>

          3. Transport customer or product Examples>>

          4. Install, prepare or maintain product Examples>>

        3. Segments where delays create risk for customers Examples>>

        4. Segments exposed to serial delays due to multiple stops Examples>>

        5. Segments where delays are the result of too many benefits Examples>>

      2. Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others

        1. Breadth of locations where product is purchased or used

          1. Local Examples>>

          2. Regional Examples>>

          3. National Examples>>

          4. Global Examples>>

        2. Distance from the company, from the product, from competition or from some other preferred location

          1. Distance from company or product

            1. Customers in office buildings Examples>>

            2. Customers in retail establishments

              1. Segments visiting variety stores Examples>>

              2. Segments visiting office supply stores Examples>>

              3. Segments visiting convenience stores Examples>>

              4. Segments visiting electronic stores Examples>>

              5. Segments visiting shopping malls Examples>>

              6. Other Examples>>

            3. Customers in residential areas

              1. Segments shopping in home Examples>>

              2. Segments shopping within a few miles of home Examples>>

              3. Other Examples>>

            4. Customers moving from one place to another Examples>>

          2. Distance from competition

            1. Because they are in areas with low population density Examples>>

            2. Because they buy only small quantities in an order Examples>>

            3. Because they need unusual Functions Examples>>

          3. Distance from other preferred location Examples>>

      3. Time limitations due to the pattern of use: Segment customers by the frequency or timing of purchase or use of the product

        1. Frequency of purchase of the product Examples>>

        2. Frequency of use of the product Examples>>

        3. Calendar or clock time of usage Examples>>

      4. Time limitations due to the use with other products: Segment customers by their use or purchase of other products with the product

        1. Final customers of the product who use related ancillary products

          1. Final customers who use ancillary products regularly with the main product Examples>>

          2. Final customers who sometimes use ancillary products with the main product. The ancillary product is sometimes used:

            1. At the same time as the main product Examples>>

            2. Before using the main product Examples>>

            3. After using the main product Examples>>

<<Return to Acquire Steps