Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product
Segments where delays cause customers to be inactive. Delays caused by time required for:

Product preparation

No. SIC Year Note
1 3695 2004 Starbucks is vying to become the first national retailer to offer CD-burning stations. The Hear Music media bars offer customers nearly 200,000 songs to burn onto compact discs. Big music sellers such as Virgin Megastores and Tower Records are also preparing to install these stations. Record stores account for a diminishing share of U.S. music sales, losing business to mass retailers like Best Buy and Wal-Mart. Each CD made at Starbucks will cost $8.99 for seven songs, 99 cents per extra tune. Earlier ventures by IBM and Blockbuster were unsuccessful because of the lack of cooperation from major music companies. Now, all four of the global music companies are in advanced negotiations to license their catalogs to kiosk manufacturers.
2 4011 2001 By loading an entire 110-car grain train at a single facility such as Alton's the railroad can operate the train intact from origin to destination without the costs and delays of switching cars.
3 5812 1988 CA Pizza Kitchen has servers punch an order into a computer, which then parcels it out: salad order to the pantry, pizza order to the pizza station, drink order to the bar. It also keeps a running tab on orders to reveal the most popular meals.
4 5812 2002 At 60 stores in the Denver area customers can pre-order and prepay for beverages and pastries via telephone or on the Starbucks Express Web site.
5 5812 2002 Starbucks has installed automatic espresso machines to speed up service in 800 locations.

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