Final Customer Buiying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product.
Segments where delays are the result of too many benefits
|1||2711||2002||Months in the planning, RedEye aims to go after young urban commuters with shorter, USA Today-style stories that don't continue on an inside page. Every Wednesday, the paper will feature a 20-page pull-out from a Metromix, the Tribune's popular entertainment and restaurant listings Web site.|
|2||3571||2000||Dell Computer takes less than 36 hours to receive an order, build a PC from scratch, and ship it to a customer. The company typically keeps just a week or less of inventory in stock.|
|3||3571||2003||Dell Computer was successful in the 1990s. Dell did not succeed because its products were better than those of competitors IBM, Compaq, and the like. Rather, it succeeded on the basis of competition with speed, convenience, and customization.|
|4||3800||1987||Many camera owners want to switch to the new compact models, the so-called lens shutter cameras that don't have interchangeable lenses and flashes.|
|5||4512||1999||The key to Southwest's success is a design that is as simple to use as a Southwest meal is to eat. Instead of the infinity of choices that dotcoms assume costumers want, Southwest delivers a pace where a transaction takes just ten quick clicks to complete. Up pops a fare, plus options to help you get a better lift or a better price. Arranging tickets is so simple that it seems like real customer service.|
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