Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Breadth of locations where product is purchased or used:
|1||7384||2000||While wireless enabled cameras are still in the planning stage, Fuji expects to begin installing kiosks called Aladdin Digital Picture Centers in 2000. Fuji plans to put Aladdins in electronic superstores and on the counter tops for smaller retailers.|
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