Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Breadth of locations where product is purchased or used:
|1||2095||2002||Peet's Coffee has started selling 12-ounce bags of coffee in the 1,200 Safeway supermarkets across the U.S.; it signed a distribution pact with the company in April 2002. This will spread the brand into more East Coast markets.|
|2||4950||2002||Waste Connections focuses on markets with populations below 100,000 and has operations in Sioux Falls S.D., Idaho Falls, Idaho, and Wichita, Kan. The company has stayed west of the Mississippi and has had very little pressure in these markets.|
|3||5812||2003||Panera Bread is a bakery/café chain with 500 stores; it plans to open 120 more this year. It is penetrating the West Coast market with a 60-store opening across Southern California. Its market potential is estimated at 1,500 stores.|
|4||7299||2002||Coinstar supermarket-based coin machines have made a deal with TAP Computer Service Inc. to use TAP's technicians to service 17 Coinstar machines in West Virginia to preserve Coinstar's manpower. If successful, the deal could be employed on a larger scale, giving Coinstar the capability to open its markets to include drugstores, mass merchants, and banks, as well as supermarkets with lower foot traffic and volume.|
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