Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Breadth of locations where product is purchased or used:
|1||3630||2000||Whirlpool Corp. manufactures and markets major home appliances and related products for commercial and home use in Canada, Mexico, Latin America, Asia, Europe, Africa and the Middle East.|
|2||3711||1992||Opel is spending billions on an aggressive expansion into eastern Europe.|
|3||4213||1998||Increasingly companies are going global, so their transportation companies must follow them. Federal Express has integrated air and truck in many countries. Also UPS, CNF and Burlington Air Express are well situated.|
|4||4813||2003||Like Lucent, Nortel also is pushing extend its reach outside North America. Both companies get more than half of their revenue from the U.S., while the well-diversified Alcatel gets 18% of its $17 billion revenue from the U.S.|
|5||5812||2001||Despite Starbucks' massive success, several smaller competitors such as Peet's Coffee & Tea, have been continuing expansion at a rapid rate. However, Starbucks' 3,881 stores around the world are a fierce match for the 200 stores of Peet's Coffee and Tea Co. and Caribou Coffee Co. combined.|
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