Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Distance from the company, from the product, from competition or from some other preferred location
Distance from company or product: Customers in retail establishments:
Segments visiting variety stores
|1||2389||2002||Levi's announced a new line of discount denim to be sold through the 3000 Wal-Mart stores by the summer of 2003. Wal-Mart is the leader among discounters. The discounters, themselves, sell an estimated one third of all jeans in the United States.|
|2||3011||1994||Goodyear began selling to mass merchants such as Sears and Wal-Mart to gain greater distribution.|
|3||3861||2002||Fuji Film is putting it's digital camera photo kiosks in Wal-Mart Stores, Ritz/Wolf camera shops and hundreds of other locations including Celebrity cruise ships.|
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