Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Distance from the company, from the product, from competition or from some other preferred location
Distance from company or product
Customers in retail establishments:
Segments visiting office supply stores
|1||3500||2000||Under a 5 year contract, Gateway will set up and staff Gateway sales operations inside as many as 1,000 OfficeMax stores, more than quadrupling Gateway's US retail presence. Gateway plans to set up 500-square-foot to 1,000-square-foot retail centers inside OfficeMax stores. Gateway employees will sell its PCs, Internet access, PC training and other services. The two companies also agreed to link their Web sites, allowing Gateway buyers to purchase OfficeMax supplies over the Internet.|
|2||5813||2001||Starbucks has a 90% market share for bottled coffee beverages due to its joint venture with PepsiCo Inc.|
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