Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Distance from the company, from the product, from competition or from some other preferred location
Distance from company or product
Customers in retail establishments:
Segments visiting convenience stores
|1||2086||1991||Gatorade is offering new flavors and drinks in plastic bottles (originally only offered in powdered form). The company will also widen distribution to vending machines and convenience stores and offer Gatorade Light.|
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