Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Distance from the company, from the product, from competition or from some other preferred location
Distance from company or product.
Customers in retail establishments:
Segments visiting electronic stores
|1||4812||2001||In November, RadioShack also began selling Verizon's wireless phone service nationwide. In 2001, Verizon plans to expand its presence at RadioShack stores.|
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