Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others

Distance from the company, from the product, from competition or from some other preferred location
Distance from company or product
Customers in retail establishments:
Segments visiting shopping malls

No. SIC Year Note
1 2300 1987 Coach has broadened its distribution to include catalogs, and now operates 52 boutiques of its own. "We've made a conscious effort to make our product more available to consumers."
2 3999 1990 NordicTrack is opening a retail store as well as 15 kiosks in malls, to advertise.

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