Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others

Distance from the company, from the product, from competition or from some other preferred location
Distance from company or product
Customers in retail establishments:

No. SIC Year Note
1 2024 1998 Dippin' Dots are tiny ice cream balls produced by freezing them in liquid nitrogen. The inventor failed to sell them right away because they were placed in an unpopular shopping center. Once put in amusement parks, they became a hit (especially with kids).
2 2060 1986 Sweet Victory sells reduced-calorie ice cream, cookies and candy. It owns and operates retail stores, issues franchises for other stores, and distributes its ice cream to supermarkets.
3 2066 2001 Cadbury is putting in chocolate vending machines in places like pubs and hospitals.
4 2086 2003 In response to sluggish sales in Coca-Cola's second largest market, Japan, the company is looking for ways to revive its programs. The greatest profit comes from vending machines which charge 30% higher prices than supermarkets. The company is considering offering certain drinks exclusively for the machines.
5 4512 2001 In 1994, Southwest Airlines negotiated an agreement with Sabre Holdings for basic listings in its computer-reservations system at discounted prices.
6 5812 1987 McDonald's, Wendy's and Arby's are operating at selected hotels around the country. Like hotel restaurants, they offer room service and allow guests to charge food to their hotel tab.
7 7375 2000 Ace joins with ePower International Inc to offer prepaid Internet service via the Ace retail network. It appeals to many because 13 million households earn less than $35,000 a year. These are customers who use the Ace retail network. On average, 2 million customers visit an Ace store daily.
8 7997 1986 AirVita is building fitness spas in airports. They offer exercise equipment, saunas, massages, Jacuzzis, manicures, pedicures, private sleeping facilities.

<<Return to Acquire Steps