Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Distance from the company, from the product, from competition or from some other preferred location
Distance from company or product
Customers in residential areas:
Segments shopping within a few miles of home
|1||0||2004||The most effective strategy for serving affluent customers is to give them entire stores or malls of their own. Poag and McEwen have built lifestyle centers. These complexes feature open-air shopping, high-end stores, and parking lot access to every shop.|
|2||2096||2000||Next Proteins entire workforce is made up of 30 people, which is less than the research development team at Kellogg. Next Proteins still beat the giant by coming up with a new protein snack-chip. The chips, called Nextra Protein Crunch, are sold at 7-Eleven stores.|
|3||2844||2003||Estee Lauder has been trying to develop new ways to create some independence from currently struggling department stores. It has recently purchased Rodan & Fields skincare line, made known by its dermatologist creators who sold their products through infomercials. Estee Lauder also began selling a central department-store brand, Prescriptives, on QVC television-shopping network.|
|4||3578||1988||Eventually, calculator manufacturers made acquisition of their products easier by offering their machines through discount stores, later in prestigious retail dept. stores, & eventually even in hardware stores & supermarkets.|
|5||7841||2002||Movie Gallery is the nations #3 video-rental retailer and it focuses on secondary markets: small towns and rural areas that have between 5,000-30,000 residents.|
|6||8062||2004||Universal decided to diversify into psychiatric centers for treating mental-health problems and substance abuse. Plying the strategy of identifying fast-growing markets, the company had acquired 47 behavioral-health centers, up from 13 in 1993.|
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