Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Distance from the company, from the product, from competition or from some other preferred location
Distance from company or product
Customers in residential areas:
|1||3634||1997||Sunbeam Corp. opened two factory outlet stores last week in Nashville, Myrtle Beach, part of the company's drive to find new channels of distribution for its products.|
|2||7900||1992||Six Flags Amusement Parks are closer than Disneyland. 84% of the country's residents have a Six Flags park within 300 miles of their home.|
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