Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others

Distance from the company, from the product, from competition or from some other preferred location
Distance from competition:
Because they buy only small quantities in an order

No.	SIC	Year	Note
1	2000	1992	Worthington's specialty items are delivered mainly through health food stores and Seventh-day Adventist vegetarian shops.
2	2033	1987	Finding it difficult to attain shelf-space in supermarkets, New England Apple began to sell its juices in convenience stores, and vending machines.
3	2096	1998	In September, we successfully introduced our first super premium product, Saratoga Real Vegetable Chips, in selected metro New York independent gourmet and grocery stores.
4	2833	2003	Aceto Corp. connects producers with buyers in drug, chemical and agricultural markets. Aceto's key customers are generic drugmakers (35% of sales). They supply chemicals for more than 100 drugs that have gone off patent.
5	3571	1992	IBM has begun selling computers by mail and 800-number.
6	3571	2000	By using the Internet, mail-orders, and phone sales computer companies are able to reach buyers previously too small for dealers to reach. Direct marketing allows sellers to reach those markets previously too small for dealers.
7	4813	1999	The distributors of Leap's new wireless service are grassroot organizations.. The company has three of its own stores and uses independent wireless dealers. But the key is selling through local store owners.
8	4813	1999	Allegiance provides packaged telecom services to smaller businesses. It offers local and long distance services as well as Internet connections.
9	7372	2000	Futurelink is Canada's largest CLEC or Competitive Local Exchange Carrier. Futurelink leases software to small to medium sized companies looking to cut IT costs. Customers sign three year contracts with Futurelink in exchange for a 99.7% uptime.

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