Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Distance from other preferred location
|1||0||1999||Southwest may actually have made the more successful move to the Net. 13.8% of people who visited Southwest's site left with a ticket in hand.|
|2||3571||1993||Compaq is planning to launch a full-scale mail-order operation.|
|3||4512||2002||Major airlines use regional airlines like Atlantic Coast for small flights between low-revenue markets like from Knoxville, Tenn. to Chicago.|
|4||4899||2003||Web conferencing can blend a telephone conference call with an online meeting. Attendees can do things like watch a graphic presentation, type text messages to each other and make documents on their computers viewable to others.|
|5||4899||2003||Web conferencing can blend a telephone conference call with an online meeting. Attendees can do things like watch a graphic presentation, type text messages to each other and make documents on their computers viewable to others.|
|6||7372||1999||A feature pioneered by Intuit's Quicken last year, both Quicken 2000 and Money 2000 allow you to enter transactions from any Internet-connected computer over a secure web site.|
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