Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Time limitations due to the use with other products: Segment customers by their use or purchase of other products with the product
Final customers of the product who use related ancillary products:
Final customers who use ancillary products regularly with the main product
|1||3571||2002||Dell and EDS are interested in creating standard offerings of hardware and services that can be repeated from one customer to the next. Dell provides the hardware and EDS provides high-end services.|
|2||3699||2003||Zebra Technologies has a 30% plus share of the U.S. market for thermal printers used in barcode labeling. Its profits help with its acquisitions, which in turn broaden its product line. Recently, it added mobile and desk-top bar-code printers to its market.|
|3||3944||2002||Nearly a third of the games on the first PlayStation were developed by Sony; only 10% to 15% of those on the PlayStation 2 were.|
|4||4813||2001||Cbeyond's new system is more convenient in that it makes it easier, faster and cheaper to add new services. The company's mantra is "one network, one pipe, one protocol."|
|5||4841||2004||Outside the U.S., some big phone carriers are launching TV and video-on demand services over their phone networks to customers in France and Spain. In Canada, the country's major phone companies are expected to begin broad rollouts.|
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