Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
|1||1531||1997||The new manufactured home that looks more like a traditional site-built home is what is attracting traditional site-built-home builders, who see a chance to tap into the state's exploding lower-income market.|
|2||2385||2002||North Face outdoor gear manufacturer and retailer increased the lines of its less expensive casual wear in apparel in order to reach a broader target audience, one that includes more women.|
|3||3577||1999||When cheap inkjet printers began to steal market share from more expensive laser printers, Hewlett-Packard set up an autonomous unit in San Diego to make inkjets, even though they cut into its laser printer business.|
|4||4481||2004||The world's No. 2 cruise line operator, Royal Caribbean Cruises, survived the constant assault of hurricanes in key markets. In recent years, the industry has become more mainstream and family oriented. Package cruises are cheaper. New innovations, including shorter, less expensive cruises and a shift to regional ports widen the customer base.|
|5||4813||2000||Qwest was the first company to have a seamless fiber optic network made for internet applications. In a deal with KPMG it will rent applications over the web.|
|6||5812||2000||Low prices and no frills have made the take-and-bake pizza chain Papa Murphy's the 7th largest pizza chain. Papa Murphy's has done away with needless frills; such as, cooking, table service, and delivery.|
|7||7929||2005||2004 is believed to be the worst summer season because fans were stuck with high prices and promoters lost money and canceled shows. To turn things around this year, promoters and artists representatives are offering lower prices and more bands for the money by packaging big acts together at one show. Promoters are also sending fans emails and text messages to try and generate interest in coming shows. A priority this year is making sure the cheap seats are actually cheap. The inability to put fans in the cheap seats last year contributed to the underperforming tours and cancellations.|
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