Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Spending power of current or potential segments:
|1||1531||1996||No matter how many willing buyers are out there, big builders aren't rushing out to build $60,000 homes, since it's harder to make money with such low-priced houses.|
|2||1531||1997||The new manufactured home that looks more like a traditional site-built home is what is attracting traditional site-built-home builders, who see a chance to tap into the state's exploding lower-income market.|
|3||2024||2003||Unlike in the U.S., which requires ice cream to have a certain amount of milk fat and other ingredients to be worthy of the name, some manufacturers in China substitute milk powder, water or even vegetable oil, allowing them to cut costs. And because it's hard to transport frozen foods over long distances in China, where few rural homes have freezers, ice-cream makers compete in a few big cities.|
|4||3571||2000||Palm is introducing the low-end M100 entry level model designed to appeal to the mass market and to a younger audience. It will retail for $149, the same price as the older model Palm 3 and could help the company respond to competing models from Handspring.|
|5||3671||2000||Tiny perhaps goes further than multinationals like Dell, Gateway, and others, in sticking to a limited range of about 20 PCs, aimed at first time buyers.|
|6||3711||2000||GM is planning to lure younger buyers by rolling out seven vehicles between 2002 and 2004 costing $20,000 or less.|
|7||3711||2001||Currently, several luxury car makers are creating models at a lower price point. Mercedes is making a $26,000 car, Jaguar a $29,950 car, and BMW an $18,000 car. These more affordable luxury vehicles are aimed at the younger buyer demographic of under 40.|
|8||4911||1997||Service Territory OPC is the nation's largest electric generation cooperative, providing wholesale electric service to 39 retail electric distribution cooperative members in Georgia.|
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