Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Segment's approaches to limit on spending
Customer segments with preferences for price point alternatives to the present product
Higher price point:
For more Reliability

No. SIC Year Note
1 3571 2000 Direct PC sellers are good at customizing software and peripherals on each computer, but they aren't always as skilled as resellers at integrating complex networking gear and servicing that equipment.
2 3600 2003 Sharp and Sony, in response to computer makers entering their market, have argued that their higher prices are justified by the brighter displays and better contrast their TV sets offer. The computer makers, however, contend that most consumers can't tell the differences in picture quality from one digital set to another.

<<Return to Acquire Steps