Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Segment's approaches to limit on spending
Customer segments with preferences for price point alternatives to the present product
Lower price point
With less Function – The lower price point would have:
Less size

No. SIC Year Note
1 1531 2000 Meritage Corp. says new home sales will decline due to the lack of affordability. So, Meritage Corp. will build smaller, less expensive houses to keep its sales up. They build their homes in cities where an influx of jobs continues to lure new residents.
2 3572 1996 In the Cabo family of drives, Seagate added a single disc 264-Mbyte and a two-disc 1,276-Mbyte versions for entry-level desktops.
3 3711 2000 BMW's rivals have struggled with small-car entries. The Mercedes-Benz A-class, about the same size as BMW's planned 2-series, is widely thought to be unprofitable. Its production problems and weak demand for Audi's A-2 mean the company is likely to fall short in sales.
4 3711 2003 European car manufacturers plan to double sales in the U.S. by introducing smaller, lower priced cars and sport-utility vehicles.

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