Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Segment's approaches to limit on spending
Customer segments with preferences for price point alternatives to the present product
Lower price point
With less Function – The lower price point would have:
Less style, speed or power

No. SIC Year Note
1 0 2003 New luxury goods that are old luxury brand extensions are lower priced versions of goods that have traditionally only been affordable by the rich households that have income of at least $200,000 a year. Some companies such as Mercedes-Benz, Ermenegildo Zegna, Tiffany, and Burberry are luxury companies offering affordable products with their traditional ones.
2 3571 2000 Apple hopes to attract converts who have been using Wintel PCs powered by Microsoft Corp.'s Windows. The entry-level iMac price drop should help Apple compete for first-time computer buyers.
3 3571 2001 Sun Microsystems Inc. unveiled a set of new low-end computer servers and so-called server appliances as part of a broader attack on the lucrative personal-computer server market. Sun's servers have traditionally run Sun's own version of the computer server software.
4 3571 2005 Hewlett-Packard dominates the Intel compatible server market and in order to keep that lead the company has streamlined its production. For low end, low margin, products, HP will mimic Dell by using off the shelf technology and steam lining the supply chain. The company will not be spending a lot of time on value add capability there. For some server setups, HP servers are cheaper than similar machines. To make up the difference, the company will push add-ons such as memory and disk drives which bring higher margins than the bare bones hardware. For high end servers, HP will blend its own research with industry standard parts to offer something unique.
5 3577 1999 When cheap inkjet printers began to steal market share from more expensive laser printers, Hewlett-Packard set up an autonomous unit in San Diego to make inkjets, even though they cut into its laser printer business.
6 3711 2000 GM will try to lure back younger car buyers by rolling out seven new vehicles between 2002 and 2004 that cost $20,000 or less.

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