Final Customer Buying from a Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Segment's approaches to limit on spending
Customer segments with preferences for price point alternatives to the present product
Lower Price point:
With less Convenience

No. SIC Year Note
1 2111 2001 Brown & Williamson Tobacco Corp, is making cigarettes that are sold under the label of upstart tobacco companies. B&W denies it is doing anything wrong.
2 3571 1999 In February, Free PC jolted the computer industry when it said it would give away sub $1000 PC's made by the Compaq Computer Corp. that came with free internet to people who agreed to share personal data and be exposed to targeted advertising.
3 3571 2002 The notable consistency is Dell's ability to gain market share at the expense of its competitors. In the server-computer and storage markets, customers have been shifting to lower cost, Windows-based servers and network storage, which benefits Dell. The company's relationship with storage-devices maker EMC is helping lift revenue as well. In the overall industry, there are signs that pricing is going to get more aggressive.
4 4512 1986 Continental offers $65 cross-country fares for people at least 65 years old who travel on Tuesday and Wednesday on Continental through March 5.
5 4512 2001 JetBlue operates out of New York City, the largest market in the country, sending planes to five destinations in Florida, four in the Northeast, and five out west. Like Southwest, JetBlue offers low-fare service. It flies mostly in secondary markets.
6 4512 2004 United has 1,000 flights in and out of Chicago every day. Southwest built it's hub in Midway and it's New York hub on Islip on Long Island and continues its push into small cities.
7 5812 2000 Low prices and no frills have made the take-and-bake pizza chain Papa Murphy's the 7th largest pizza chain. Papa Murphy's has done away with needless frills; such as, cooking, table service, and delivery.

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