Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Segment's approaches to limit on spending
Customer segments with preferences for price point alternatives to the present product

Both high and lower price points

No. SIC Year Note
1 2385 2002 Columbia Sportswear successfully expanded both its less-expensive and high-end jackets, hiking boots, & fishing apparel, a move that North Face is attempting to emulate by keeping their most premium products and then expanding downward to include less expensive products.
2 2398 2002 If Levi's succeeds with its new Levi Strauss Signature line it will be the first time in marketing history that a single brand will have a place at every level of retail. There will be $25 Levi jeans and $225 Levi jeans.
3 3500 2004 Palm is going to market new, higher technology PDAs very soon for a higher price. However, the company will continue to sell its $99 entry-level Zire product as well, which has been very profitable.
4 3571 2003 Hewlett-Packard has succeeded in selling pricey machines such as its Media Center and Tablet PCs to counter the trend toward commodity PCs. HP also has been working to sell more of the low-priced PCs.
5 3674 2001 In recent months, AMD has extended its product lineup to encompass, for the fist time, most segments of the PC processor market. Last summer, it introduced a lower-priced Athlon derivative, dubbed the Duron, to take the place of its older K-6 chips.
6 3674 2003 Intel plans to create a 3rd-generation Itanium chip called Madison. AMD is not worried, however, as its product (Opteron) will target a different market. AMD is aiming for the gap between Intel's low-end Xeon and high-end Itaniums.
7 3711 1975 Porsche failed at expanding its product line in the 1970's with the introduction of the 914, 924, & 928. However it has experienced success in product expansion with the Boxster, a cheaper convertible version of its 911.

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