Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Potential improvement in income of current customers
Customer segments whose revenues could increase
|1||2721||1992||Many magazines are using databases with vast stockpiles of information about readers' preferences to provide services that advertisers want. The Economist's data base enabled it to produce about 300 very focused publications, including newsletters.|
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