Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
Health limitations: Find customer segments with health problems or concerns
|1||2051||1990||Kaufmarkt's premium breads are made from grains grown without any chemical fertilizers or pesticides. It has its own mills at the entrance to the bakery. Signs on the mills tell customers why grains are being ground on the premises.|
|2||2080||1987||Many of Traditional Medicines teas contain herbs reputed to have healing properties but never tested by the FDA. The company makes no healing claims for these teas, but does its best to get the point across with suggestive names.|
|3||2086||2005||PepsiCo Inc's Gatorade has added a new endurance formula with nearly twice the sodium and three times the potassium of the original which was created in 1965. The product is aimed at runners, teenagers competing in all-day soccer tournaments and construction workers.|
|4||2111||2001||After the anti-smoking campaign in the mid 1990s some consumers switched to American Spirit cigarettes thinking it was the healthier choice because there were less additives.|
|5||2834||2003||Hi-Tech advertises its diabetic products in magazines and Web sites that target diabetic audiences. Hi-Tech has competitors, but no one who does exactly the same thing as it does.|
|6||3845||1986||Physio-Control has introduced a 7-lb cardiac defibrillator. The device is so simple to use it can be prescribed to patients at risk for heart attacks for home use.|
|7||5812||2004||Subway put a whole line of products behind the man who lost a lot of weight because all he ate was Subway Sandwiches. KFC twenty years ago emphasized the fried factor of their product, but now the KFC stands for "Kitchen Fresh Chicken," the marketing strategy swings back and forth depending on the taste appetite of the American consumer.|
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