Brainstorming Ideas: A Final Customer Purchasing from the Producer of the Product

A Final customer buying from a product producer. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Some Final customers purchase directly from the producer of a product.

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

  1. Needs for comfort and status

  2. Needs to avoid sources of anxiety

    1. Risks in relationship

    2. Limitations set by time

    3. Economic limitations

    4. HEALTH LIMITATIONS: Find customer segments with health problems or concerns

      1. Customer groups with health problems

        1. General health and energy Examples>>

        2. Weight Examples>>

        3. Specific disease or problem Examples>>

      2. Customer groups who might have side effects from product Examples>>

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