Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
Health limitations: Find customer segments with health problems or concerns
Customer groups with health problems:
General health and energy
|1||2080||1987||Many of Traditional Medicines teas contain herbs reputed to have healing properties but never tested by the FDA. The company makes no healing claims for these teas, but does its best to get the point across with suggestive names.|
|2||2086||1998||Triarc's new Diet RC cola is advertising that is has no aspartame and instead uses sucralose. The new claim is designed to help the smaller business compete against bigger giants like Coca-Cola and PepsiCo.|
|3||2086||2003||Brand loyalty is notoriously low in Japan, forcing manufacturers to constantly launch new products. Coca-Cola plans to invest in new "functional" drinks which appeal to the aging Japanese population. These drinks claim to promote health and well-being.|
|4||2086||2005||PepsiCo Inc's Gatorade has added a new endurance formula with nearly twice the sodium and three times the potassium of the original which was created in 1965. The product is aimed at runners, teenagers competing in all-day soccer tournaments and construction workers.|
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