Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

Health limitations: Find customer segments with health problems or concerns
Customer Groups with health problems:

No. SIC Year Note
1 2000 2003 The Atkins name confers trust. This allows the company to charge high prices–like six dollars for a box of cereal. Atkins pasta is based on soybeans, which don't cost much more than wheat, yet Atkins charges $4.99 a box, twice as much as wheat-based noodles. Kraft aims to highlight low-carb content of some of its meats and cheeses. In March, Heinz One Carb Ketchup will hit stores.
2 2082 1987 Boston Beer Co. has just introduced a low-calorie ale that has won some acclaim for its taste.
3 2086 1962 Royal Crown in 1962 gave the world the first nationally branded diet cola – Diet Rite. It introduced the first cola in a can and the first decaffeinated cola.
4 2086 2004 Coca-Cola and Pepsi have both launched new products to boost stagnating soft-drink sales. The products both promise half the calories without compromising taste. Mid-calorie sodas are an attempt to lure over consumers who dislike the taste or connotation of diet but do not want to consume the full-calorie version. Diet drink sales made up 28.6% of sales in 2003 and the growth rate is at 5% a year. Sales of full-calorie drinks have been adversely affected by health warnings about the role of soda and obesity.
5 2834 2003 Hi-Tech advertises its diabetic products in magazines and Web sites that target diabetic audiences. Hi-Tech has competitors, but no one who does exactly the same thing as it does.
6 5812 2004 Subway put a whole line of products behind the man who lost a lot of weight because all he ate was Subway Sandwiches. KFC twenty years ago emphasized the fried factor of their product, but now the KFC stands for "Kitchen Fresh Chicken," the marketing strategy swings back and forth depending on the taste appetite of the American consumer.

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