Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

Familiarity with company and brand, crossing all products

No. SIC Year Note
1 2084 2004 To promote Jagermeister, a German licorice flavored liquor, the Sidney Frank Importing Co. hired women dubbed as Jagerettes to hit bars and talk up the brand. There are now 1,200 Jagerettes and Jagerdudes nationwide.
2 2834 2002 Europe is particularly attractive as a market for generics because changes in some European countries are encouraging pharmacists to buy generics there. So Teva has been buying European firms to grab the new market.
3 3140 2000 Timberland is hoping to build a lifestyle brand, and differentiate it from the rest of the pack. They will also add a third merchandising category, called outdoor recreation, to a lineup that now includes its Trek Travel and rugged casual categories.
4 4899 2004 Cable Companies are jumping in to compete with phone companies over VOIP technology (which allows users to place calls over the Internet), and phone companies are using VOIP to compete with one another. Every major phone carrier is jumping in, with retail or wholesale projects under way.
5 5812 2003 McDonald's shifted its advertising catch phrase from "You deserve a break today" to "I'm lovin' it"
6 6331 2005 Philadelphia Consolidated Holding insurer gets a leg up from its marketing strategy. It uses its own sales force to go after business, making about 30,000 calls a week to targeted prospects and keeping close watch on all that activity as well.
7 7384 2000 In June 2000, Ofoto announced an agreement with Intel Corporation, H P and Sony to provide photographic printing and products for each company's photo sharing web site.

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