Brainstorming Ideas: A Final Customer Purchasing from the Producer of the Product

A Final customer buying from a product producer. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Some Final customers purchase directly from the producer of a product.

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

  1. Knowledge of company and company product


      1. Customer knows company, not brand Examples>>

      2. Customer knows brand, not company Examples>>

      3. Customer knows both company and brand – Segment knows company and brand primarily for:

        1. Function Examples>>

        2. Reliability and Convenience Examples>>

        3. Price Examples>>

      4. Customer knows neither company nor brand

      5. Customer knows the channel brand but not the producer brand – Segment knows channel brand primarily for:

        1. Function, such as product choice and physical ambiance Examples>>

        2. Reliability and Convenience Examples>>

        3. Price Examples>>

      6. Customer knows both the channel and producer brands Examples>>

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