Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products.

A. Knowledge of company and company product

2. Familiarity with specific product

Customer segment uses a similar product: For home and leisure

Similar product from a different company

No. SIC Year Note
1 0 1991 Many companies advertise their products through movies. For example, Teenage Mutant Ninja Turtles always eat Domino's pizza.
2 2000 1989 Packaged goods manufacturers use checkout coupons to take direct aim at specific customers (based on what the customers buy). By advertising the product to the right customers, they have more success.
3 2000 1989 JM Smucker gives anyone who buys a rival product a coupon for a free Smucker product.
4 2000 1996 Kraft's new Philly for Toast! is being touted as having 25% less fat than butter has.
5 2043 1991 Both General Mills and Kellogg's are now copying each other with various entries in cereal market.
6 2082 1988 In 1976, Miller boosted its advertising budget from $9 million to $29 million dollars. Between 1975 and 1979, Miller's ad budget increased 724%. Miller was the first in industry with extensive marketing. It developed the line "Tastes great. Less filling".
7 2085 1086 National Distillers spent around $5 million this year on advertising that positions DeKuyper as a superior-tasting brand.
8 2086 1991 Ocean Spray had an ad campaign that emphasized how different it was from orange juice. Sales for the drink were dismal, because people actually liked orange juice. The drink sold better when advertising was changed to portray the drink as a refreshing "
9 2389 1990 Nevica does virtually no advertising. It went through ski magazines and came up with 30 prolific photographers. Nevica offers them free skiwear and money if they get pictures with Nevica-clad models into major ski magazines.
10 2844 1995 Both Crest and Colgate have come out with their own versions of baking-soda toothpastes. Colgate recently mailed out 11 million samples of its new Colgate Baking Soda & Peroxide brand.
11 3571 1990 Apple will start a three-month advertising blitz in the US anchored by a new high-concept spot called "Industrial Revelation" which shows college students taking notes, and aims to dispel Apple's image as a maker of computers that work just for desktop use.
12 3571 2001 In order to regain market share, Apple Computers has to spread beyond its loyal niche customer base into the more general buying public. Apple's risky approach to this goal is to open its own retail stores.
13 3692 1087 Battery manufacturers are spending millions on advertising. Kodak touts its gold top, Duracell promotes its freshness. Eveready has Brian Bosworth rapping for it.
14 3711 1990 Honda is trying to enhance Acura's high-performance image with a new high-priced car.
15 4813 2001 Internet Protocol Telephony is now making a comeback. This time it is selling not low price, but features and fixes that the old phone network simply do not have.
16 4841 2004 Several major phone companies such as Verizon and SBC have announced multibillion-dollar projects to offer video service to their customers via fiber optic cables they intend to string directly into homes.
17 7011 2000 The CEO of Joie de Vivre got started by buying an old hotel in a rough part of San Francisco. He repainted and renamed it, and then had travel agents and nightclub owners send band members to it. Musicians loved the funky, unique quality of it and its location.
18 7375 2004 Seeking to compete with its bigger rivals Google and Yahoo, Ask Jeeves search engine plans to soon unveil a redesigned logo and other changes, the centerpiece of which is a "personalized" search feature called MyJeeves.

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