Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products.
A. Knowledge of company and company product
Knowledge of product technology
|1||2650||1990||U.S. milk drinkers rejected Tetra Pak's carton, favoring the familiar easy-opening steeple-shaped carton.|
|2||2900||1990||Because refiners can generate huge spreads on premium gasoline, oil companies have spent tens of millions of dollars to advertise the benefits of higher-octane premium grades.|
|3||3571||2003||With the Dell Digital Jukebox and Dell Music Store, the company is taking a page from Apple's playbook. The device features a sleek design and a hard drive with a large storage capacity, just like Apple's iPod. Dell's online music service is expected to offer thousands of songs for legal downloading, just like Apple's iTunes.|
|4||3600||2004||PC makers have been marketing their boxes on the basis of gigahertz, or how quickly the microprocessor runs applications. Now the computer industry is moving into consumer electronics. They are wooing consumers with a barrage of arcane statistics touting everything from battery life to music quality as measures of performance.|
|5||4899||2004||New technologies like digital and HD television and internet are increasing demands for more bandwidth. Therefore, developers are seeing installed fiber-optic cable networks as something future home buyers will demand. Pulte homes announced a marketing agreement with Verizon to install fiber-optic cables in four Pulte developments in California. Fiber-optic cable systems are within reach of 970,000 homes in North America, a number than has dramatically increased.|
|6||5812||2003||In an effort to cater to an increasingly carb and calorie conscious clientele, Applebee’s is launching an initiative that offers a Weight Watchers menu.|
|7||7372||1996||Disney's interactive version of Pocahontas came with instruction to parents to open, install, & learn to use the software in advance.|
<<Return to Acquire Steps