Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products.

Understanding how product works with other products

No. SIC Year Note
1 2032 1986 Gerber is fighting back competition by coupon promotions. It copied Beech-Nut and Heinz by installing a toll-free hot line to answer consumer questions.
2 2085 1991 Stolichnaya has a new ad campaign in magazines, which points out its use for mixed drinks.
3 3571 2002 Apple Computers is making a come back since 1997, they are turning out new cutting-edge Macintosh models and a new operating system. They have created simple new programs for all the new digital hobbies including movies, photos and music. They pioneered new technologies such as wireless networking and DVD burning.
4 3571 2003 Dell has updated its website. It features visual improvements designed to simplify product category segments and display the breadth of Dell's computer and consumer electronics products and services. Dell says it's made the site easier to navigate. It also has expanded the amount of information available for consumers to make buying decisions. Shoppers can get a better look at products with enhanced imagery.
5 3575 1993 These customers, who may be insecure about abandoning traditional technology in favor of pure networking products, will receive the added functionality of a networking product embedded in a familiar piece of equipment.
6 3651 2003 Competition from other audio manufacturers for in-car systems is slim, Harman's system is the only one of its kind on the market and it plans to maintain this lead by making the Infotainment System the control center for the car.
7 7372 2001 Microsoft executives say simplifying and improving features will spur new consumer uses and sales of accessory hardware.
8 7372 2001 Customers do resist switching when it involves large setup costs or a complex implementation process. B2B application providers, for example, lock in their customers when they install costly proprietary software systems.
9 8011 When a patient has cancer the oncologist becomes his primary care physician. For example, if an elderly cancer patient breaks a hip, whether or not that patient can have anesthesia during hip surgery will depend on the status of his chemotherapy.

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